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SPH Search launches local search engine - Mar 19, 2008 (BT)

BackMar 19, 2008

The Straits Times / The Business Times News On SPH

SPH Search launches local search engine

It aims to be the premier destination for info on S'pore.

By Wee Jun Kai
Mar 19, 2008
The Business Times

ONLINE search and directory company SPH Search, a joint venture between Singapore Press Holdings (SPH) and Norwegian media group Schibsted ASA, yesterday launched Singapore's first local search and directory engine - rednano.sg.

Rednano aims to be the premier online and mobile destination for anyone seeking accurate, relevant and timely news and information about Singapore, its people and businesses.

'Two key features of Rednano are that it is focused on delivering the most appropriate results when it comes to information specifically on Singapore and that it will make access to this information as easy to select as possible,' said SPH Search.

Paul Jansen, CEO of SPH Search, said: 'What do you do when you are in a new country, unfamiliar territory? You ask help from a 'local'. That is precisely what rednano is: a 'local'.

'It draws on experience gained by the SPH group over more than 100 years in sifting through the events and undercurrents of the country, its myths and plans, its achievements and aspirations.'

Once a search is made, the relevant information will be sorted categorically for the user's easy reference.

Yesterday's opening up of rednano.sg is the first phase in SPH Search's plan to make the website the go-to place for anyone interested in Singapore.

It will continue to see the introduction of additional features based on feedback from people and businesses who use the service.

'This phase of rednano and the reactions to it by users will allow us to shape our search engine into a better offering by the time we hold our full public launch in a few weeks,' said Mr Jansen.

Alan Chan, chief executive officer of SPH, said: 'Our existing online products have achieved new heights recently. We have also broken into the mobile market with innovative products such as SPH TVC (Targeted Video Commercial) and The Straits Times Razor TV. The realm of digital media presents a host of opportunities to us.'

SPH's AsiaOne, a one- stop information mall which serves users' news, business and lifestyle needs, received 10.1 million pageviews in January 2008, and popular citizen journalism portal Stomp had 10.5 million pageviews during the same month.

Compared to September 2007, that is a resounding 50 per cent and 35 per cent increase respectively.