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Radio 91.3 market share up sharply - Jul 13, 2007 (BT)

BackJul 13, 2007

The Straits Times / The Business Times News On SPH

Radio 91.3 market share up sharply

Its share of the English commercial market jumped from 0.9% of total potential market last year to 1.6% this year.


Jul 13, 2007
The Business Times

SPH UnionWorks' Radio 91.3 is the fastest-growing station here - its share of the English commercial market jumped from 0.9 per cent of total potential market last year to 1.6 per cent this year while other stations' ratings slipped or remained stable, according to an AC Nielsen survey of radio stations here. MediaCorp's Class95's market share fell from 9.8 per cent to 9.4 per cent, while its 987FM station stayed flat at 4.2 per cent and Safra's Power 98 slipped to 2.1 per cent from 2.3 per cent.