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SPH Bags 10 Asian Digital Media Awards (ST)

BackNov 25, 2010

Commitment to develop and enhance new media products pays off: SPH chief

SINGAPORE Press Holdings (SPH) won 10 awards in the Asian Digital Media Awards held last night.

It bagged three golds, in the Best in Mobile Media Award (Mobile Publishing), Best in Social Media Award (Innovative Use of Social Media) and Best in Cross Media Award (Cross Media Advertising) categories.

SPH's innovative use of social media garnered it the Best in Social Media Award (Innovative Use of Social Media) for omy.sg, the bilingual news and interactive Web portal, clinching a gold and a bronze. Straitstimes.com bagged a silver in the same category.

Stomp, the leading citizen-journalism website in Asia, clinched a bronze for Best in Digital Content (User Generated Content). The award evaluated the capacity of a media company for attracting and publishing relevant content from readers and users.

The awards, organised by the World Association of Newspapers and News Publishers (WAN-Ifra) in conjunction with the second Digital Media Asia Conference, attracted over 120 entries from 53 media companies across 13 countries.

Winners were decided based on how individuals and organisations embraced new technology, innovative thinking and creativity in digital media in Asia. The awards were given out at Zouk last night.

Demonstrating its strength in cross media marketing, SPH picked up three Best in Cross Media awards. omy.sg's Four Heavenly King Food Contest scored a bronze for Best in Cross Media (Cross Media Editorial Coverage) while SPH's two promotion campaigns, Night Out 2010 and Fashion Season @ Orchard 2010, won a gold and bronze respectively for Best in Cross Media (Cross Media Advertising).

Night Out 2010 fulfilled the advertiser Singapore Tourism Board's objective to change the perception that Singapore had nothing exciting to offer after dark, by showcasing a variety of exciting night activities beyond shopping. It involved a host of SPH's multimedia products such as print media (The Straits Times, Urban, Lianhe Zaobao and The New Paper), online (AsiaOne network), on air (Radio 100.3) as well as mobile (location-based advertising).

The Fashion Season @ Orchard campaign aimed to celebrate fashion and drive retail sales for Orchard Road. It involved cross media platforms including print ads in The Straits Times, Urban, and Her World, Female and Nuyou magazines, online (AsiaOne Diva, Rednano and The Straits Times Razor TV), as well as out-of-home media and events via SPH MediaBoxOffice outdoor digital screens and its events arm.

Mr Alan Chan, chief executive officer of SPH, said: "It is heartening to see that SPH's commitment to develop and enhance our new media products has paid off."

Other winners included The Wall Street Journal Asia, which bagged a gold for Best in Online Media Award (newspaper website) and The Associated Press, which won a gold for Best in Digital Content Award (online video journalism) for its coverage of the Pakistan flood.